Valent Vrhovski

I graduated from the Faculty of Economics and Business in Zagreb in 1977. Since then, I have worked devotedly on numerous regional food products and brands of drinks, and constantly bringing innovations to the market. That always made competitors a little nervous and pushed them to be more creative and work harder. Members of my family are Tihana, Ivan, Jasenka, beer brands Pan and Kaj, football club NK Slaven Belupo, and natural spring water Studena, which previously had most of my attention. I like to think that I’m invincible in some card games, but I like it even more when my clients believe in winning the market.

I like poetry

“And don't be mad if I speak familiarly, I speak familiarly to everyone I love.” Prevert
Ever since high school, I liked writing and quoting poetry. Then I moved on to shorter forms. «Mislim, dakle pijem Studenu», Marodi «Više od priloga», «KAJ buš ti bum i ja», «Pivo PAN svaki dan» are just a few of the slogans that I have worked on.

I love winning

I really hate losing, especially in card games. My battles are epic, just like the battle between David and Goliath. To win the market, it takes a lot of knowledge, a quick reaction, and a persistent team. If you don’t have a motivated team, you won’t succeed.

I love new flavours

Food products are mostly valued for different tastes. I like tasting new brands of juices, beers, smoked meat and bakery products, and improving them. I myself make medicinal herbal teas and brandies.

I love dynamics

I don’t like staying in one place for a long time. I spend a lot of time on the road and on the phone. To encourage changes it takes a lot of will power and energy.

I study medicinal plants

Just like learning customers’ and competitors’ behaviours, the same goes for learning the effects different plants have if you consume herbal teas. If you look at your body as a brand, a good tea is like a good marketing campaign- it can make it better.

I like reading

If what you are is what you read, then I’m lots of things. Biographies, poetry, recipes, all of this relax me and inspire. I start my day with reading the news, and end it with a good book.





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