It’s a miracle. Digital marketing enables something that wasn’t possible awhile back- a real-time communication with people from all over the world. We can quickly adjust our communication, send all the important messages about brands, and find out on what exactly we spent our money.
A good website is the foundation of digital marketing. Online marketing activities (newsletters, Google ads, online PR, Facebook posts) refer to a website to inform customers about new products, retail stores, sales, online shopping options, etc.
Websites and web shops should be user friendly. We use Wordpress technology, which is affordable, modern and easy to use.
When we figure out which groups are within reach of our digital marketing, we can decide which channels to use, which topics to communicate and when, and what will be our budget to achieve communicational goals.
The key is to communicate continuously, give information to our customers on time, never be boring and irrelevant, and always try to be better than the competition.
Customers between ages 13 and 40 use social networks every day. In Croatia youngsters prefer Instagram, older population predominantly Facebook, and everyone uses YouTube. Messages on these social networks should be informative, short and fun. Communicating through those means is a great way to get customers’ attention and send more instant messages.
Besides, it’s more affordable and measurable.
We communicate for our clients mostly on Facebook and Instagram-,creating posts and advertising campaigns.
It’s so much easier to use than traditional advertising, it cuts on our expenses and it’s easier to analyse data from Google Analytics and Facebook Insights. It’s easier to know our customers’ age and gender, where do they live, which mobile phones and computers they use, what do they like and search online. We do Facebook advertising, Instagram advertising, Google Search and Google Display advertising, as well as video advertising (YouTube). We are happy if our clients prefer online advertising, but there won’t be any problems if our clients have customers that aren’t online, we’ll find our way directly to them.
For some brands it’s still a very efficient way of communication. If your targeted group of clients prefer communication through e-mails, we’ll create an attractive and informative newsletter. We use a free Mailchimp service to send marketing e-mails. It enables us to see the most interesting parts of information to our users.
Digital public relations help us enrich our users’ online experience; we entertain and inform them, and send indirect messages from our clients. Online PR is easily recognised when a famous person talks about a certain brand, or it there’s a giveaway of a brand on social network or news portal. We love doing online PR and we do it well.
Longer texts… who reads that anymore? Probably even you lost the attention to read this service description because a great photo caught your eye and you’ve already wandered to an imagined studio and working on visuals for your new brand. Quality photos and videos make a difference between brands. If you need photos for your new website, catalogue or web shop, contact us and let’s do it together. You just have to bring your products and the rest is up to us.