Tag : Marketing mix

26 Mar 2016
V process featured

V process or good old 4P

Well known 4P is uttered by every marketing college student at least 800 times. If marketing student knows anything, it’s PRODUCT, PLACE, PRICE AND PROMOTION- parts of marketing mix. Anyway, tried theoretical models often cannot be applied in practice. Even those with years of marketing experience the fourth p- promotion often identify with marketing. That’s not right because only by knowing and co-ordinating all four elements of marketing mix can you achieve results in the market. The best company in […]