14 things I love about him is a campaign we ran for Orient Silver two weeks before Valentine ’s Day.
Campaign was focused on those cute and almost impossible things men do to remind their girlfriends and wives that they love them.
After a blog entry on February 1, a blogger in love started a countdown. Each day ww published one thing we love about men. On day five, a giveaway was announced. Girls had to write what was the most romantic thing their boyfriend or husband did for them. The most romantic was Andreja Krejči’s boyfriend and it earned him Orient Silver watch Kind Gentleman.
The campaign was inspired by teen comedy 10 things I love about him, starring late Heath Legder. The movie is a modern adaptation of Shakespeare’s Taming of the Shrew.
During this campaign, men also received subtle messages in Facebook and Instagram ads, and on Orient Silver retail locations that – she loves silver.
During campaign 14 things I love about him, number of people who liked Orient Silver Facebook was 12% up, with impression of more than 200 000 fans and customers. Web shop views also tripled during campaign.