Marketing and sales are just like little brother and his big sister. Sometimes they fight, but they know they can’t be without each other. If you invest in marketing, customers will start to recognize you and your offer. Because of that you grow, and achieve your business goals.
If we don’t know our customers and those interested in our products to their cores, then we know nothing. Maybe the best way would be to observe our customers for hours at stores? We can learn so much by using free digital tools for analysing web pages, communication and social networks advertising and all of that without spending too much of our financial resources.
Small and medium-sized businesses often don’t have any planned marketing activities because their focus is mainly on production. Planned approach to marketing means growth. When approaching marketing, many things should be considered: targeted groups for the products, current situation on the market, competitors and desired communication goals. After that, we can decide together through which channels to send our messages, how often and how much financial resources we need.
Visual aspect is the most important when a customer is buying the product for the first time. After that, it’s important to maintain that positive image of the brand. Because of their limited budget, small and medium-sized businesses neglect their designs. Since we all like symmetric and beautiful things, visual standards should be improved, step by step.
Brands are just like our children. It is important for us that our brands continue to develop, improve quality, that they are placed on just enough shelves at the stores, and that we answer every customer’s question. Every phase of brand development has specific mechanisms and requests.
MARKETING DEPARTMENT TO GO
This is our most wanted service. We implement a defined marketing strategy, we coordinate printing of materials, your place in the media, protect hallmarks, design, get you in contact with influential people who will promote your brand, make videos, write texts about your brands, communicate with customers online. We can even run your marketing temporarily for you (firstname.lastname@example.org) and communicate with customers, media and suppliers every day.
This is our biggest passion. It’s just like creating new life, starting from new idea, naming this new product, deciding on the quality and all the other features, strategically placing it on shelves in stores, watching our customers falling in love with it. Creating new brands is our passion, especially if it’s food products and drinks.